What we do
We take you from scattered, siloed data to activation-ready audiences and measurable ROI — all on the Salesforce platform. Our specialty is Data Cloud (Data 360), and our deepest experience is in pharma and other regulated, data-rich industries.
DATA & MARKETING AUDITS
Before you invest in new tools or campaigns, know where you stand. We assess your data and marketing stack end to end — data quality, integrations, technical debt, and unused capability — and hand you a prioritized plan that eliminates waste and unlocks immediate value.
Typical outcomes: a clear picture of your data readiness, quick wins you can act on now, and a roadmap for what to build next.
DATA CLOUD & AI ACTIVATION (core)
This is where we do our deepest work. We build your data foundation in Salesforce Data Cloud (Data 360) and turn it into audiences you can act on:
Data engineering & pipelines: reliable ingestion from your sources into Data Cloud.
Identity resolution: unify fragmented records into single, activation-ready customer profiles.
Data enrichment: integrate leading first- and third-party identity and data sources so your first-party data works harder.
AI propensity & channel-prediction models: predict who to reach and the best channel to reach them, so budget flows to what converts.
Cross-channel activation: push unified audiences live to display, video, and social.
Data quality management: taxonomy, validation, and ongoing monitoring that keep your data trustworthy.
The result: the right audiences, on the right channels, with the data behind them you can trust.
STRATEGY AND ADVISORY SERVICES
Technology only pays off when it's aligned with the business. We help leadership teams turn digital ambition into execution — connecting marketing strategy, data platform, and business outcomes — and we build the value-measurement frameworks (KPI structures, pre/post baselines, governance) that prove marketing's impact to the rest of the organization.